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CLIENT

The Veil Brewing Co.


PROJECT

Identity Design


The Veil Brewing Co. is a craft brewery located in the Scott's Addition neighborhood of Richmond, Virginia that focuses on hop-forward beers and barrel aged wild ales. "The Veil" is the nickname for the protein-based membrane that grows on top of souring beer during spontaneous fermentation.

After developing a base identity system that reflects the dark and mysterious nature of the brewing process, we worked with The Veil team to conjure up a narrative around their four flagship beers. Trash talking gorillas, a mystical beast who eats Oompa-Loompas, a metal-guitar-soloing-rat and a grim reaper cat were the first in a long list of original characters we continue to develop.

 

WHAT'S GOOD?

Since their inception, The Veil has built charitable giving into their sales model. They support numerous local and regional non-profits by donating proceeds of their sales every third Thursday as well as hosting large-scale benefit events.

SERVICES

logo design
identity system design
package design
social media graphics
illustration
signage
other collateral

 
 
 
 

Photos courtesy of Cory Smith for Good Beer Hunting