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CLIENT

Southbound


PROJECT

Identity Design


Southbound focuses on delivering family-friendly, locally-sourced food in Bon Air, a suburb south of Richmond that has long-been in dire need of such an option.

The iconic James River Railway Bridge can be admired in full view as one goes to and fro Bon Air, so we decided it would be a great symbol to represent the excursion truckloads of people who would surely be taking from the city to feast at Southbound.

 

WHAT'S GOOD?

Southbound focuses on sourcing as many of their ingredients from local farms as possible.

SERVICES

logo design
identity system design
other collateral

 
PD_room.jpg
 
KIND WORDS
FROM KIND PEOPLE

Working with Tim and Ali was the probably the least stressful aspect of opening our business. They took the time to really 'get' our concept, and kept us updated on progress with realistic timelines and updates; very helpful when embarking on a new venture.


JOE SPARATTA
CHEF & CO-OWNER, SOUTHBOUND

 

Photography By Diego Valdez