CLIENT
Southbound
PROJECT
Identity Design
Southbound focuses on delivering family-friendly, locally-sourced food in Bon Air, a suburb south of Richmond that has long-been in dire need of such an option.
The iconic James River Railway Bridge can be admired in full view as one goes to and fro Bon Air, so we decided it would be a great symbol to represent the excursion truckloads of people who would surely be taking from the city to feast at Southbound.
WHAT'S GOOD?
Southbound focuses on sourcing as many of their ingredients from local farms as possible.
SERVICES
logo design
identity system design
other collateral

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